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1. Mobile Optimised sites rank higher in Google search results
Mobile searches account for more than half of searches made on Google. Lets put that into perspective; it is estimated that Google process approximately 70,000 search queries every single second, which translates to around 5.8 billion searches per day, and approximately 2 trillion global searches per year. If over half of the people visiting your site are doing so from a mobile device... you know where we are going with this!
2. If your website isn’t mobile-friendly, visitors are 5 times more likely to leave your site
Nobody has time for a website that is both unclear and difficult to use. Your desktop site is beautiful - that's a given. But one consideration that is often neglected when creating your website in-house is it's mobile display. It is SO important that you CHECK your site after publishing it, on multiple device types and different browsers.
Want to see if your site is responsive? Follow our steps here.
3. You can build your credibility
Consumers will always trust in up-to-date, responsive and relevant content. This of course encompasses your website; if your site doesn't display correctly on mobile devices or tablets - RED FLAG!
Put yourself into the shoes of your own customers. If you are searching for a product or service from a reputable and trustworthy brand, at the very least, you expect the site to load correctly - even if it's ugly!
4. Keeping up with your competitors
This one is super simple. If your competitors are doing it... you probably should be too! At least in this instance. There is absolutely no harm in optimising your site and making it easier for your customers to use. See - simple!
5. Customer Satisfaction
Your website can have a lasting impact on your relationship with customers. If, like us, a high level of customer satisfaction is at the top of your to-do list, having a clear, easy to use mobile site really is something you must consider.
And just like that, 5 simple reasons why you must optimise your site for mobile browsers.
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written by the team at dev. by us